Vitrum Global Con — Brand & Marketing Design System
Vitrum Global Con 2024 is an international conference uniting leaders in technology, business, and social innovation to build scalable, purpose-driven solutions for global development. The name Vitrum—Latin for “glass”—inspired a brand built around clarity, reflection, and forward vision. This conference aligned talent and resources with urgent global needs through ethical innovation and cross-sector collaboration.
In designing for Vitrum, I explored the visual language of transparency, glass, structure, and light to reflect the event’s values: openness, alignment, depth and global impact. From the identity system to session materials and social assets, every element was created to mirror the core theme—where innovation meets clarity, and vision transforms into action. From engineers to educators, medical professionals to entrepreneurs, this design serves these global leaders well and equip them to create and deploy solutions for real-world challenges across underserved regions.
