TUNER GALLERIA SHOW MARKETING
Client: Tuner Galleria | Role: Graphic & Marketing Designer
Partnering with a dynamic cross-functional team, I led the creative design and development of a comprehensive marketing campaign for the Tuner Galleria Chicago Car Show—a flagship event that celebrates automotive enthusiasts and the vibrant tuner community. The goal was to create bold, energetic visuals that resonate with car lovers while driving strong attendance and brand awareness.
Design Challenge: The challenge was to visually embody the high-octane, passionate spirit of the tuner scene while ensuring the materials stood out in a crowded event market. The designs needed to be flexible across multiple formats—print flyers, social media graphics, digital ads, and on-site signage—while maintaining consistency and impact.
CREATIVE APPROACH
Starting with collaborative brainstorming sessions, I helped define a visual language that combined aggressive typography, dynamic compositions, and vivid color palettes inspired by automotive culture. I developed striking flyer layouts and promotional assets that balanced bold imagery of modified cars with clear event information. Attention was given to hierarchy and readability to ensure key details like dates, location, and sponsors were communicated effectively. The creative extended to social media templates and animated digital assets designed to engage audiences online.
Starting with collaborative brainstorming sessions, I helped define a visual language that combined aggressive typography, dynamic compositions, and vivid color palettes inspired by automotive culture. I developed striking flyer layouts and promotional assets that balanced bold imagery of modified cars with clear event information. Attention was given to hierarchy and readability to ensure key details like dates, location, and sponsors were communicated effectively. The creative extended to social media templates and animated digital assets designed to engage audiences online.
COLLABORATION
Throughout the project, I worked closely with marketing strategists, copywriters, and event organizers to align messaging and creative direction. Regular feedback loops and iterations ensured the final assets met brand standards and campaign objectives.
Throughout the project, I worked closely with marketing strategists, copywriters, and event organizers to align messaging and creative direction. Regular feedback loops and iterations ensured the final assets met brand standards and campaign objectives.
IMPACT
The campaign successfully amplified excitement and visibility for the event, contributing to increased ticket sales and social media engagement. The cohesive and vibrant design language helped position Tuner Galleria Chicago as a must-attend event for automotive enthusiasts, strengthening the brand’s presence in the competitive car show landscape.
The campaign successfully amplified excitement and visibility for the event, contributing to increased ticket sales and social media engagement. The cohesive and vibrant design language helped position Tuner Galleria Chicago as a must-attend event for automotive enthusiasts, strengthening the brand’s presence in the competitive car show landscape.
