VISUAL STORYTELLING FOR TAHMINA TEA'S CAMPAIGNS
Client: Tahmina Tea
Role: Graphic Designer | Marketing Asset Content Creator
Role: Graphic Designer | Marketing Asset Content Creator
I collaborated with Tahmina Tea, a premium brand specializing in ethically sourced saffron teas, to create marketing materials that visually express the luxury, cultural richness, and meaningful stories behind their products. The goal was to craft a clean, modern aesthetic that reflects the brand’s identity while elevating its storytelling across multiple channels.
Design Challenge: It was to balance the traditional, cultural depth of saffron tea with a refined, contemporary design approach. Marketing assets needed to appeal to discerning tea lovers while communicating ethical sourcing and the brand’s mission of meaningful connection through tea.
I developed visual concepts and designed a cohesive suite of assets including:
Social media graphics, photography, and videography to engage and educate audiences
Promotional videos and reels that bring the tea experience to life
Branded documents that reinforce the story and mission
Each piece was crafted to maintain visual consistency and resonate emotionally with the target audience. Close collaboration with the Tahmina Tea team ensured that every design element aligned with their vision and values.
OUTCOME
The resulting marketing materials presented a unified, sophisticated brand image that elevated Tahmina Tea’s presence in the premium tea market. These assets supported successful promotional campaigns and deepened consumer connection by highlighting the tea’s unique story and ethical roots. There was an increased engagement across digital channels, with social media campaigns driving higher interaction and brand awareness, empowering Tahmina Tea to share not just a product but a meaningful cultural experience that resonates with discerning tea enthusiasts worldwide.
