CREATING AN EXPERIENCE
Creative Direction / Graphic Design / Branding
Ramen Story, situated along the Embarcadero in San Francisco, is a modern Japanese ramen restaurant that offer customers an opportunity to experience the culinary art of noodle making and the traditional Japanese etiquettes of dining. Hand-pulled noodles are served and made with the highest standards of quality and taste. All of these characteristics are reflected in its branding. Design inspiration was taken from traditional Japanese calligraphy and ink wash art. There are several variations of the logo that are used in the brand. A flowy pattern, inspired by the movement and making of the noodles, is also included in the brand. Collaterals, from the business cards to the packaging, fit together in a cohesive visual system.