Exhibition Design / Graphic Design / Branding

This exhibition, "501 Beginnings", is about the life and influence of the innovator Levi Strauss. It is about how his creation of the iconic 501 blue jean and how he established his brand to impact the world today. The wayfinding design is simple and reflects the design of the main logo for the exhibition. There are different rooms throughout the exhibition that feature the story about the California Gold Rush, Levi's inventions, and his legacy today. This exhibition design reflects the look and feel of Levi's brand and provides viewers with a deeper understanding about this man and his accomplishments.
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