INSPIRING THROUGH COMMUNITY
I designed and developed Forwd, a goal-oriented social platform built to inspire people to pursue and accomplish their biggest dreams. I wanted to explore how design could foster meaningful motivation and human connection through the power of shared achievements.
I began by researching the science of motivation, storytelling, and the role of empathy in design. I studied how platforms use social interaction to drive behavior and how community and encouragement influence goal completion.
The result was Forwd — a concept for a digital platform where users can post goals (categorized as Upcoming, In Progress, or Completed), share personal stories, and cheer each other on. The site encourages interaction through follows, comments, “Cheers,” and community discovery.
The project included:
Responsive web design
Full UI/UX flow with user personas
Branding and visual system
Goal-tracking data visualizations and user analytics
Forwd was created to be more than a concept — a space where design, motivation, and human experience come together to create lasting impact through community-driven achievement.
