CAPTURING THE ESSENCE
The Auroras Typeface design captures the structure, feeling, and features of the Aurora Borealis. Beauty, organic movement, contrast, and change, were key characteristics in the auroras that were important in the conceptual development of this typeface. The strong italic slant and great contrast in the line weight within each letter helps to illustrate the movement and changeable nature of the auroras in its environment. I began by exploring calligraphic shapes and textures with ink and a brush. Next, all the letterforms were defined, made consistent, and drawn digitally. From the unique details (the points and curves) to the overall form and flow of each letter, this typeface illustrates the playful yet elegant nature of this natural phenomenon. It occasionally uses gradations of green, blue, and purple to further emphasize the effect of the actual auroras in its natural environment. This typeface is designed for display type and it is shown on different promotional applications.
The Grid System and Type Anatomy: The grid system used for the Auroras typeface is based off of the alignments to the cap-height, x-height, the baseline, and the descender line. It is basic and similar to the general format of other typefaces. The letters are lined under the cap-height. The pointed downward strokes of the letters extend a bit past the baseline. The letters are unique in its downward movement with a thicker and more italic characteristics.There are features in the form of the letters that define this typeface: letters with a straight downward stroke have pointing ends, and consistency of the curves, the points, and the weight of the strokes are kept throughout each letter.
Auroras Type Book 3D Animated Cover