CAPTURING THE ESSENCE
Typography / Graphic Design / Creative Direction
The Auroras typeface design captures the structure, feeling, and features of the Aurora Borealis. Beauty, organic movement, contrast, and change, were key characteristics in the auroras that were important in the conceptual development of this typeface. I began by exploring calligraphic shapes and textures with ink and a brush. Next, all the letterforms were defined, made consistent, and drawn digitally. From the unique details (the points and curves) to the overall form and flow of each letter, this typeface illustrates the playful yet elegant nature or this natural phenomenon. It occasionally uses gradations of green, blue, and purple to further emphasize the effect of the actual auroras in its natural environment. This typeface is designed for display type and it is shown on different promotional applications.